Jo a Reiki Master Teacher, Angelic Healer and Soul Guide based in Guildford, who works with her clients to help them on their own personal journey of healing and self-discovery.

The JoJo Soul brand overall look and feel is now gentle and nuturing. Jo is a kind and gentle soul, and this is echoed in her practice and her business.

The look is modern, clean and minimalist, but includes soft, feminine colours and beautiful, quiet, imagery depicting moments of calm, wellbeing and nature.

Gabriele Richardson established Concepts Factory in 2018 and wanted to update and modernise the logo. The business was in the process of becoming better known and expanding into new areas, she want to reflect this in the new logo.

I sort create a professional, sleek logo that remained true to the original concept. We kept the original colours and updated the typeface, illustration and typography to create a fresh and modern look that we then applied across print templates.