Surrey Youth Focus wanted to update their brand without making it unrecognisable from the old branding. A new typeface and refreshing the icon background has given the brand a new lease of life, while keeping the logo structure and figure at the middle of the icon respects the brands history.

Gabriele Richardson established Concepts Factory in 2018 and wanted to update and modernise the logo. The business was in the process of becoming better known and expanding into new areas, she want to reflect this in the new logo.

I sort create a professional, sleek logo that remained true to the original concept. We kept the original colours and updated the typeface, illustration and typography to create a fresh and modern look that we then applied across print templates.